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MSP Sales & Business Optimization Workshop

Build a More Profitable, Scalable & Valuable MSP

Join BetterTracker by Channel Program and leaders from across the MSP ecosystem for a focused afternoon built around one goal: helping MSP leaders grow revenue, improve profitability, build stronger sales engines, and create more valuable businesses.

Atlanta, GA
September 22, 2026 | 12:00 PM to 5:00 PM ET
(Lunch included)

Terry Executive Education Center at UGA Atlanta/Buckhead Campus
3475 Lenox Rd NE #300, Atlanta, GA 30326

Through two certification workshops, you’ll learn how to better manage technology spend, licenses, renewals, and vendor complexity, then use those same insights to lead stronger client conversations and create new revenue opportunities.

You’ll also hear perspectives from industry experts on the trends shaping the channel and what they mean for MSP profitability and growth.

Reserve Your Seat

This workshop is limited to 50 attendees.

By registering you agree to the Privacy Policy and event terms.

Certifications

Two credentials you leave with

MSP Optimization Certified
Work through the tooling you resell and support, find the overlap and unused licenses across the environments you manage, and leave with the consolidation and renewal decisions that hold margin on every managed contract.
MSP Sales Certified
Take what you can see inside a client environment and turn it into pipeline. Build the discovery conversation, the consolidation case, and the quarterly review your account team can run without you in the room.
AGENDA
  • check_circle12:00 - 12:30 PM | Registration & Networking: Check in and meet the room before the day starts.
  • check_circle12:30 - 1:00 PM | Lunch, Opening Remarks & Local Panel: Lunch is served while regional partners discuss what is changing in the Southeast market.
  • check_circle1:00 - 1:45 PM | Optimization Workshop: Turn Technology Spend Into Margin, Efficiency & Enterprise Value.
  • check_circle1:45 - 2:15 PM | Build the Engine, Bank the Value: Scaling Sales to Build Enterprise Value
  • check_circle2:15 -2:30 PM | Break
  • check_circle2:30 - 2:45 PM | The MSP Playbook: Building a Profitable Security Practice on Protective DNS
  • check_circle2:45 - 3:00 PM | TBD
  • check_circle3:00 - 3:55 PM | Sales Workshop: Turn Technology Spend Data Into New Revenue
  • check_circle3:55 - 4:10 PM | Snack Break
  • check_circle4:10 - 4:25 PM | How MSPs can fuel their growth
  • check_circle4:25 - 4:40 PM | Selling the Human Layer of Cybersecurity
  • check_circle4:40 - 4:50 PM | Closing Remarks & Certification Handout: Badges and certificates are issued to attendees who completed both sessions.
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