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THE NEXT-GEN SALES AND LEAD GENERATION WORKSHOP

THE NEXT-GEN MSP REVENUE WORKSHOP

One Goal:
Help you See More. Sell More. Win More.

 

Find revenue opportunities hiding inside your customers and prospects, and learn how to turn them into stronger sales conversations and new revenue.

 

Chicago, IL
October 27th, 2026 | 12:00 PM to 5:00 PM ET
(Lunch included)

Illini Center                
200 South Wacker Drive, Suite 1900,
Chicago, IL 60606

POWERED BY BETTERTRACKER

Reserve Your Seat

This workshop is limited to 50 attendees.

By registering you agree to the Privacy Policy and event terms.

WHAT YOU’LL LEARN

01 Uncover hidden revenue opportunities inside your customers and prospects.

02 Build a stronger sales engine that drives growth and enterprise value.

03 Turn emerging security and AI risks into profitable customer conversations.

04 Create more qualified pipeline without simply adding more sales payroll.
AGENDA

You will also learn directly from leading technologies across the MSP ecosystem, each providing actionable sales strategies, category expertise, and proven plays you can take back to your business and put to work immediately.

Each partner will bring real-world insight into what is working in the market, what customers are buying, where MSPs are missing opportunities, and how to position, package, and sell more effectively.

 

  • check_circle12:00 - 12:30 PM | Registration & Networking: Check in and meet the room before the day starts.
  • check_circle12:30 - 1:00 PM | Lunch, Opening Remarks & Local Panel: Lunch is served while regional partners discuss what is changing in the Southeast market.
  • check_circle1:00 - 1:45 PM | Stack Intelligence Workshop: Uncovering Technology Sprawl, Waste, and Optimization Opportunities
  • check_circle1:45 - 2:15 PM | Build the Engine, Bank the Value: Scaling Sales to Build Enterprise Value
  • check_circle2:15 -2:30 PM | Break
  • check_circle2:30 - 2:40 PM | Smarter AI For All
  • check_circle2:40 - 2:55 PM | "Pipeline Without Payroll" - How to book qualified SMB sales calls for MSPs — no salesperson required
  • check_circle2:55 - 3:55 PM | Revenue Workshop: Turn Customer Intelligence Into New Revenue
  • check_circle3:55 - 4:10 PM | Snack Break
  • check_circle4:10 - 4:25 PM | How MSPs can fuel their growth
  • check_circle4:25 - 4:40 PM | Selling the Human Layer of Cybersecurity
  • check_circle4:40 - 4:50 PM | Closing Remarks & Certification Handout: Badges and certificates are issued to attendees who completed both sessions.

BetterTracker and Betty AI provide the visibility and intelligence. Our partners bring the category expertise, sales strategies, market insight, and real-world plays you can take back to your business.

This is not a day of product pitches

It is a day focused on one outcome: helping your MSP find more opportunities, have better sales conversations, and create more revenue.


 And you will leave with sales playbooks to help your team start doing it immediately.
In partnership with

Reserve your Spot

 

Chicago, IL

Illini Center

200 South Wacker Drive, Suite 1900
Chicago, IL 60606

October 27, 2026

12:00 PM – 5:00 PM ET · Lunch included

Register Now
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