THE NEXT-GEN MSP REVENUE WORKSHOP
One half-day session. One goal:
help you See More. Sell More. Win More.
Walk away certified, with actionable sales playbooks you can put to work Monday morning.
Not theory. Not another stack of slides. You will leave with proven, actionable playbooks built to help your team uncover opportunities, engage customers and prospects, and create new revenue immediately.
Newark, NJ
September 24th, 2026 | 11:00 AM to 4:00 PM ET
(Lunch included)
Paul Robeson Campus Center at Rutgers University
350 Dr Martin Luther King Jr Blvd, Newark, NJ 07102
Reserve Your Seat
This workshop is limited to 50 attendees.
By registering you agree to the Privacy Policy and event terms.
There is revenue sitting inside your customers' technology environments right now.
The problem is that most MSPs had no idea how to capture them, until now!
- ● Unused software
- ● Duplicate products
- ● Contracts about to renew
- ● Shadow IT nobody has flagged.
- ● Technology gaps nobody has addressed
- ● Upsell opportunities nobody has pitched
UNCOVER THE REVENUE YOU'RE MISSING
You'll learn how to uncover hidden opportunities across customer and prospect technology environments, turn real data and intelligence into stronger sales conversations, and build a repeatable strategy to drive more revenue.
Current BetterTracker partners: bring a laptop, connect a Microsoft 365 or Google Workspace tenant, and follow along in real time.
Stack Intelligence & Sales Identification Certified
A practical methodology for identifying revenue across your customer base:
- Waste & unused spend
- Technology gaps
- Competitive displacement
- Upcoming renewals
- New revenue opportunities
By the end of the ½ day workshop, you will walk away with actionable sales playbooks, each designed around a specific MSP revenue opportunity and ready for your sales team to use immediately. You will also get practical sales and business optimization education across multiple parts of the MSP technology stack, including:
BetterTracker and Betty AI provide the visibility and intelligence. Our vendor partners bring the category expertise, sales strategies, market insight, and real-world plays you can take back to your business.
This is not a day of product pitches
It is a day focused on one outcome: helping your MSP find more opportunities, have better sales conversations, and create more revenue.
You will also learn directly from leading technology vendors across the MSP ecosystem, including The20, Kaseya, Blumira, Field Effect, and MachBlue, each providing actionable sales strategies, category expertise, and proven plays you can take back to your business and put to work immediately.
Each partner will bring real-world insight into what is working in the market, what customers are buying, where MSPs are missing opportunities, and how to position, package, and sell more effectively.
- check_circle11:00 - 11:30 AM | Registration & Networking: Check in and meet the room before the day starts.
- check_circle11:30 AM - 12:00 PM | Lunch, Opening Remarks & Local Panel: Lunch is served while regional partners discuss what is changing in the Southeast market.
- check_circle12:00 - 12:45 PM | Stack Intelligence Workshop: Uncovering Technology Sprawl, Waste, and Optimization Opportunities
- check_circle12:45 - 1:15 PM | Build the Engine, Bank the Value: Scaling Sales to Build Enterprise Value
- check_circle1:15 -1:30 PM | Break
- check_circle1:30 - 1:40 PM | We've Got This Covered: Lower Your Operating Cost and Close the Coverage Gap
- check_circle1:40 - 1:55 PM | Securing AI: Turning AI Risk Into Revenue and Competitive Advantage
- check_circle1:55 - 2:55 PM | Lead & Revenue Generation Workshop: Turn Customer Intelligence Into New Revenue & Enterprise Value
- check_circle2:55 - 3:10 PM | Snack Break
- check_circle3:10 - 3:25 PM | "Pipeline Without Payroll": How to book qualified SMB sales calls for MSPs — no salesperson required
- check_circle3:25 - 3:40 PM | Selling the Human Layer of Cybersecurity
- check_circle3:40 - 3:50 PM | Closing Remarks & Certification Handout: Badges and certificates are issued to attendees who completed both sessions.
Reserve your Spot
Newark, NJ
Paul Robeson Campus Center
Rutgers University
350 Dr Martin Luther King Jr Blvd, Newark, NJ 07102
September 24th, 2026
11:00 AM – 4:00 PM ET · Lunch included
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